Dr. Oetker to launch ready-to-use Buttercream Style Icing

Dr. Oetker, the UK’s leading home baking brand, is launching a ready-to-use Buttercream Style Icing in a selection of flavours.

Available in Rich Chocolate, Classic Vanilla and a Limited Edition Gingerbread, Dr. Oetker Buttercream Style Icing (400g, MRRP: £2.50) can either be used for spreading, filling or piping onto bakes, with the oval shaped container making it easier to spread straight from the tub.

Perfect for semi-naked cakes, cupcakes and celebration or birthday cakes, the product will save time for busy home bakers.

Riccardo Panichi, Head of Marketing for Cake and Dessert at Dr. Oetker UK, said: “We’ve worked hard to make sure our Buttercream Style Icing is more in line with the British taste than the current offering on the market. Our product has a smooth but firm texture, ideal for both topping and filling bakes.

“We’re so confident consumers will love its velvety, delicious taste that we’re offering a money back guarantee.”

Promotional activity includes in store sampling at 100 Tesco stores and a Proper Tasty video on social media using the product.