Continuing its partnership with Channel 4’s popular dating show, First Dates, pizza brand Dr. Oetker Ristorante is returning to TV with the romantically themed brand advertising and special First Dates ads, as part of a multi-million pound campaign.
In the latest phase of the campaign, which has begun on 1 February, one lucky fan will win their ultimate Dream Date Night.
The collaboration began in October last year in line with the brand-new series of First Dates and included a new creative that captured the moment Durham-based Dom surprises his NHS worker wife Amy, with a romantic First Dates-style dinner.
Since beginning the partnership, the brand has already attracted over 345,000 new shoppers in the 12 week period that includes the First Dates partnership.
Dr. Oetker Ristorante brand advertising will once again return to screens with new Valentines content created in partnership with Channel 4, featuring the cast of First Dates, plus dedicated social media content and a very special competition in which a lucky fan will have the chance to make their Dream Date Night a reality.
To enter, fans need to head to the Dr. Oetker Ristorante First Dates webpage, where they have to simply submit what romance means to them and ultimately why they deserve to win a dream date night.
Runners up can also win hundreds of delicious Ristorante pizzas along with beautiful bouquets of flowers up for grabs.
Josephine Skinner, senior brand manager at Dr. Oetker, commented: “The Ristorante brand aims to offer an authentic and relatable Italian pizza experience for couples, perfect for a romantic date night, any night! But we, like our customers, like to dream big – especially when it comes to making those midweek occasions really matter.
“It’s for this reason that we’ve launched our latest competition, offering people the chance to win their dream date night. Whether it’s a romantic meal at a Michelin Star Restaurant or jetting off somewhere exotic, it’s up to you – it’s your dream date night after all!”