Dr. Oetker Ristorante has entered into a partnership with Channel 4’s popular dating show, First Dates.
The collaboration kicked off on 29 October, in line with the brand-new series of First Dates, with a new creative that captures the moment Durham-based Dom surprises his NHS worker wife Amy, who are so busy they haven’t even gone on their honeymoon yet, with a romantic First Dates style dinner.
Dom and Amy were hand-picked from more than 6,000 couples who answered an ad to reward each other with a romantic night in.
The campaign is designed to remind viewers about the importance of making time for romance. And, in true First Dates style, at the end of their date the couple will talk candidly to the camera about their evening.
The six-month partnership, running until March 2019 will include new creative, dedicated social media content, and an in-pack competition where lucky Ristorante fans will win one of five golden hearts for a once in a lifetime trip to Italy to the hotel where First Dates Hotel is filmed. Plus, the brand will be giving away over 450 date night kits including Ristorante pizza vouchers, wine, movies and more.
This partnership is the first time Dr. Oetker Ristorante Pizza has worked with Channel 4 and Twenty Twenty, the production company behind First Dates in this way.
Josephine Skinner, senior brand manager at Dr. Oetker, commented: “We are delighted to be working with Channel 4 and First Dates. The Ristorante brand offers an authentic and relatable Italian pizza experience for couples, perfect for a romantic date night, any night!
“We were blown away by the response to our call-out. We were told to expect around 500 entries so 6,000 responses were fantastic – there are clearly a lot of people out there who would appreciate a little romance!”
The partnership is part of a multimillion-pound campaign for Dr. Oetker Ristorante, bringing to life its values and taste credentials to a wider audience.