Dr. Oetker is vamping up birthday and celebration cakes with a huge refresh of its candles range. The launch includes a renovation of its core candles range, as well as a new range to open up more usage occasions.
The new metallic candles, Star Candles (MRRP: £1.59) and Tall Candles (MRRP: £1.39), are perfect for adult birthdays as well as other special occasions such as weddings, christenings and anniversaries, said the brand. The latter is available in gold and silver, as well rose gold to tap into the growing trend of pink metallics.
Its range of colourful and pastel candles aimed for kids’ birthdays, Party Candles (MRRP: £1.05) and Number Candles (MRRP: £0.99), have both been refreshed with a bright bold look and a range of different colours including stripy bold colours, pastel colours and metallics.
As part of the launch, the brand is releasing a number of delicious birthday cake recipes featuring the candles.
Riccardo Panichi, Head of Marketing for Cake and Dessert at Dr. Oetker UK, said: “Our latest range renovation will bring something different to the candle sector. Home bakers are becoming more experimental with their cake decorations, so we wanted to launch a range of candles with something to complement every style and taste.”
The entire range of candles is now available for independent and major retailers.