Dr. Oetker has launched three new traybake kits to add to its extensive range of baking goodies.
The traybake mixes come in a simple-to-use kit with three variants and allows for 12 generous portions.
The leading home baking brand said the newly launched kit is the only baking mix that contains frosting, a baking tray and the cake mix to create a convenient baking environment.
“Typically the UK’s favourite cake flavours are only found in whole cake mixes, which are generally suited for celebratory occasions. We wanted to launch something that was more versatile for modern meal times and can still be used for special events and everyday snacking,” commented Jen Brown, head of marketing, cake & dessert at Dr. Oetker UK.
Lemon Drizzle Traybake Kit (375g, serves 12, MRRP: £2.50, 4 units per case) includes a sponge mix, baking tray and delicious lemon drizzle icing.
Carrot Cake Traybake Kit (425g, serves 12, MRRP: £2.50 4 units per case) contains a sponge mix, baking tray and cream cheese icing mix.
Chocolate & Salted Caramel Traybake Kit (425g, serves 12, MRRP: £2.50 4 units per case) consists of a chocolate sponge mix, baking tray and salted caramel icing mix.
The product is available to major and independent retailers now.