Dr. Oetker launches Jumbo Choc Chips

Dr. Oetker is going big with its latest launch: Jumbo Choc Chips, twice as big as standard chocolate chip.

The product is available in Milk Chocolate or Dark Chocolate and are the perfect additions to muffins, cookies, traybakes or to be sprinkled on top of bakes.

Riccardo Panichi, head of marketing for cake and dessert at Dr. Oetker UK, said: “One of the key trends we’ve identified in home baking this year is supersized, indulgent food. We’ve launched Jumbo Choc Chips to meet this demand from bakers who want something different for their bakes. We’ll also be working with Proper Tasty to create engaging social media content around delicious recipes using the product.”

Jumbo Choc Chips (125g, MRRP: £1.49) are available for independent and major retailers from October.