Leading home baking brand Dr.Oetker has introduced the latest addition to its Cake Icings range: Cream Cheese Style Icing.
Dr.Oetker Cream Cheese Style Icing (400g, MRRP: £2.50) is perfect for carrot cakes, red velvet cakes or coffee cakes and can be used for spreading, filling or piping onto bakes, with the oval shaped container making it easier to spread straight from the tub.
The product will join the core range of Dr.Oetker Cake Icings alongside the Chocolate and Vanilla Buttercream Style Icings which launched last year. It is also suitable for vegans.
Riccardo Panichi, Head of Marketing for Cake and Dessert at Dr.Oetker UK, commented: “Following the launch of our Buttercream Style Icing range last year, we’re thrilled to reveal Cream Cheese Style Icing as our new NPD.
“Our product has a smooth but firm texture, ideal for both topping and filling bakes. We’re so confident consumers will love its velvety, delicious taste that we’re offering a money back guarantee.”
The product is available to retailers from April 2019.