DORITOS is giving shoppers the chance to win big with a new on pack promotion. The campaign will run throughout the summer, giving people the chance to win cash prizes by scoring penalties in an online game against No.1 goalkeeper Joe Hart.
In April, May and June, every Doritos single and sharing bag will contain a unique code which unlocks a chance to play.
Shoppers have to go online and enter their code to play the Doritos penalty shootout online game.
The new football initiative will be supported by a high impact marketing campaign and in store POS. Doritos is also introducing a new limited edition pack for impulse, Doritos Jalapeno Kick.
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