Mars Food UK has announced the launch of Dolmio 7 Vegetables Pasta Sauce in three flavours, packing more taste, variety, and vegetables into the dinnertimes.
“We’re excited to launch Dolmio 7 Vegetables Pasta Sauce a jar full of seven different varieties of delicious veg, designed to help the whole family pack more flavour, variety and vegetables into their diet,” Giulia Somma, marketing manager at Mars Food, said.
“Our ambition at Dolmio is to help more families enjoy drama-free dinnertimes together by providing healthy products which are quick to prepare and, of course, delicious.”
The launch responds to the commitment made by Mars Food at the start of 2021 to deliver 5.5 billion healthy meals globally by 2025 – including adding 4 billion servings of vegetables in the next 5 years across the world.
“Dolmio 7 Vegetables Pasta Sauce is a great example of some of the innovation we’re bringing to deliver on our goal and help the UK eat more fruit and vegetables as each serving contains two of your five a day,” Somma added.
Dolmio 7 Vegetables will be available in three recipes: Mediterranean Roasted Veg, Sun Ripened Tomato & Basil, and Sun Ripened Tomato & Chilli at a RRP of £1.97.
Starting from a base of well known and loved classic Italian dishes, Dolmio have packed each 350g jar of the 7 Vegetables Pasta Sauce, full of tasty, nutritious vegetables.
The new sauce also taps into a growing trend of shoppers seeking healthier alternatives. Research shows that the most common healthy eating behaviour is eating at least 5 fruit and vegetables a day, with 46 per cent saying they have done this in the last 6 months.
The launch is supported by an influencer campaign and out of home activation, as well as in-store activations and digital above the line support across 2022.
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