Discounter Lidl races ahead of Waitrose

With British shoppers increasingly hard-up and grocery prices on the rise, the German discounters are continuing to make in-roads against their opposition.

This has been shown by the recent news that Lidl has overtaken Waitrose to become the UK’s seventh largest grocer.

According to market data from Kantar Worldpanel, Lidl is the fastest growing grocer and has a new market share record high of 5.2%. Waitrose isn’t too far back with a 5.1% share.

There are more than 650 Lidi stores nationwide and plans for further expansion.

However, Lidl still trails fellow German discounter Aldi, which is the fifth biggest grocer in the UK – and has a 7% market share.

Broadening into more fresh fruit and veg, both Lidl and Aldi are developing a wider customer base with more families and middle-class shoppers.

Tesco leads the way in the grocery sector with a 27.8% share, followed by Sainsbury’s (15.8%) and Asda (15.3%).