Coca-Cola European Partners (CCEP) has launched a new multi-million-pound integrated campaign fronted by actress Tanya Reynolds to celebrate the expansion of Diet Coke’s flavour range, which includes Twisted Strawberry and Exotic Mango variants.

A host of clips show Tanya, who is famed for her quirkiness, taking leads from an on-set director to try and bring the flavours to life. This includes her trying to mimic the ‘voice’ of a strawberry and show off her best ‘twisted’ dance moves.

The campaign features a new TVC launched on 17 June, with the same creative spanning TV, radio and OOH.

Simon Harrison, vice president of commercial development at CCEP, said: “This campaign highlights the latest example of how Diet Coke is continuing to innovate and expand. The creative brings the ‘Exotic’ and ‘Twisted’ elements of the new flavours out in a humorous way, helping to raise awareness and drive trial of the variants.”