Global spirits major Diageo has on Tuesday announced a new collaboration with The Vita Coco Company, a leading platform of non-alcoholic beverage brands, to launch a line of premium canned cocktails crafted with Captain Morgan rum and Vita Coco coconut water.
Called Vita Coco Spiked with Captain Morgan, the spirits-based line will be available in three variants, Piña Colada, Strawberry Daiquiri and Lime Mojito, all starting with a perfectly balanced blend of iconic Captain Morgan Caribbean white rum and Vita Coco’s refreshing-tasting coconut water.
“Cocktail drinkers are looking for convenient ways to enjoy high quality classic tropical drinks, especially rum-based ones,” said Debra Crew, President, Diageo North America. “As we continue expanding our ready-to-drink portfolio, we consider ways to elevate the category, and it just made sense to marry together two premium brands that are loved by consumers around the world.”
Mike Kirban, Executive Chairman and Co-Founder, The Vita Coco Company, added: “Consumers in tropical regions have been enjoying coconut water as a great-tasting, high quality mixer in their cocktails for generations.
“Now that coconut water is becoming a household staple across the United States, we wanted to make creating a delicious cocktail a few steps easier. We’re so excited to partner with Diageo to offer some great, ready-to-drink options featuring the best of both worlds: Vita Coco and Captain Morgan.”
Vita Coco Spiked with Captain Morgan cocktails will be 5% ABV and the line is expected to hit shelves in the US in early 2023. Diageo will produce, distribute and market the product.
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