Delamere Dairy has launched its first website specifically dedicated to its flavoured cows’ milk range.

The five 500ml flavours (RRP: £1) include banana, strawberry, vanilla and chocolate and iced coffee are widely sold across multiple and independent retailers.

Following a strong growth over the past few years with sales up 66% in 2019, the Cheshire company’s range now in the top four flavoured milk brands the UK in the convenience sector*.

A competition for customers to win a year’s supply of Delamere flavoured milk by signing up to the monthly online newsletter was also formed in honour of the new website.

Visitors will also find product news, recipes using the milk and postcards from mascot Mabel’s regular travels.

Steve O’Connor, national account manager for Delamere Dairy said: “We know that the range has really enthusiastic and engaged customers, which has been evident across the social activity.

“They love getting involved and we have sent out thousands of Mabel cows since we launched them.”

“It seems only right that the range has a standalone website so consumers can keep up to date with news and join in the fun on another platform.”
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Notes

*Source Nielsen data to February 2020