Dairy Milk gets New Year push with TV ad campaign

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MONDELEZ International is bringing jumper-wearing character ‘Keith’ back to TV screens next month under a new £4m marketing investment supporting its Cadbury Dairy Milk range.

The campaign will see the return of Cadbury’s 2015 ‘Flavours’ TV ad, which will air from 9 January. Mondelez will also launch an accompanying social media campaign featuring an ‘interactive music theme’, which is designed to grow shopper awareness of the entire Cadbury Dairy Milk range.

Francesco Vitrano, marketing director for Cadbury Dairy Milk, said: “Focussing our campaign on the full range will encourage consumers to trial new variants or re-trial a forgotten favourite and provides a significant opportunity to drive incremental sales.”

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