Dairy Crest unveils single face shelf ready  packs


Dairy Crest has unveiled new single face  shelf ready packs in an effort to transition to more efficient packaging solutions.

The packs will be launched across its convenience range of butters and spreads from late June, with the first packs being unveiled in spreads.

The new SRPs will enable smaller stores to make more efficient use of limited shelf space by allowing them to stock a broader range, without the need for time-consuming decanting of stock to fit single-facing planograms, said the brand.

Neil Stewart, Dairy Crest’s marketing controller for butters and spreads commented: “With operational efficiency a high priority for many of our customers we identified an opportunity to support their category managers’ range planning while also helping store staff more quickly merchandise product on shelf.

“Within butters and spreads some key sectors such as Dairy Free and Lighter remain underrepresented in the convenience channel. Shelf-ready single-face cases will allow key lines to be ranged to satisfy these consumer needs, even within a tight shelf configuration.

Stewart said the feedback to the new solution has been “nothing but positive.”

The case configuration changes come with no disruption to SKU or bar codes, the brand added.