Costcutter Supermarkets Group has announced its 2019 Freshers’ Week campaign, set to roll out to over 22 university stores from 7 September.

The four-week campaign will healthy treats, soft drinks and confectionery handed out to students in partnership with brands including Starbucks, Yazoo, VK, Honest Crust and Japan’s number one sweet brand, HI-CHEW.

In-store sampling, competitions and social media activity will be central to the campaign.

Rachel Heads, Costcutter Supermarkets Group’s category assistant – direct, said: “Freshers’ Week is in every university and student’s calendar and not surprisingly has become an important event in the retail calendar.

“The aim this year was to build on the learnings and success of our 2018 campaign, which saw more than 50,000 samples and vouchers handed out. This year’s campaign will help build brand awareness to drive even more footfall and growth for our stores.”