Costcutter Supermarkets Group has launched its festive campaign, ‘Bringing Christmas Together’ with  in-store activation and offers.

Following the success of last year’s campaign which saw online reach increase by 27 percent, the latest edition will include an interactive outreach campaign on social media.

This will see Costcutter partnering with social influencers to create exclusive recipes using key selected ingredients to drive awareness of the ranges and offers in store.

The campaign also includes a full suite of in store POS, consumer leaflets and in store and online competitions.

“This year’s ‘Bringing Christmas Together’ campaign will build on the success of last year’s campaign, which was our largest festive campaign to date,” said Sean Russell, marketing director at CSG.

“With Christmas now worth a staggering £18.6 billion to the food retail industry, it’s a crucial time of year to not only highlight the convenience of our stores, but also the great ranges our retailers have on offer.”