With premium tequila in strong growth in the UK, distributor Hi-Spirits is bringing Corazón Tequila into the market. A four-strong range will be available to the on-trade and off-trade from September.
Figures from Nielsen show that tequila sales grew by 3.9 percent in value in the UK in the year to June 2018, with premium brands performing even more strongly.
The Corazón brand is owned by Sazerac, whose portfolio includes brands such as Southern Comfort, Buffalo Trace, Fireball and Paddy Whiskey.
Corazón is produced for Sazerac by Casa San Matias Distillery, one of the few family-owned agave estates & distilleries in Los Altos de Jalisco, Mexico. Corazón Tequila is single estate-cultivated, distilled and hand-bottled.
The four-strong line-up of Corazón Single Estate Tequilas coming to the UK, all at 40% ABV in a bespoke bottle with a distinctive cork cap, includes Corazón Blanco RSP £32, Corazón Reposado RSP £35, Corazón Añejo RSP £40, and Corazón Extra Añejo RSP £50.
Hi-Spirits is targeting a core demographic of 25-35-year-old cocktail drinkers and spirits explorers with the Corazón range.
Dan Bolton, managing director of Hi-Spirits, said: “Tequila is a huge opportunity for the UK spirits market, and with serves generally weighted towards shots in the on-trade in particular, we see a strong opportunity with the launch of the Corazón range to shift that perception.
“We want to engage the growing number of knowledgeable consumers who enjoy cocktails both when they’re out to eat and drink, and at home, and who appreciate spirits with authenticity and provenance, as we’ve seen with the craft gin boom.”