Concha y Toro has announced the launch of a new range of spritzer style wine-based drinks in cans, O’jos.
The drink is based on quality Chilean wine, expertly blended with natural flavours by CyT’s winemaking team in Chile.
Meaning ‘Eyes’ in Spanish, O’jos celebrates the Chilean tradition of looking into each other’s eyes when toasting friendship with a drink.
Launching in 250ml cans from 13 May, O’jos offers two variants initially: Rosé with Cranberry & Pink Peppercorn and Chardonnay with Rose & Raspberry.
The 5.5% ABV drink is under 133 calories per can and comes with an RRP of £2 for 250ml.
O’jos will be available from AF Blakemore, Dhamecha, and Bestway with more listings to follow, from mid-May.
The launch is supported by a raft of PR and sampling activity.