Concha y Toro turns out Christmas winner with highest absolute value gain 

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Wine supplier Concha y Toro UK enjoyed a strong Christmas, delivering 18.3 percent year on year value growth over 12 weeks to end December 2018, according to Nielsen data.

This represented the largest absolute value contribution to the still wine category, and its market-leading brands Casillero del Diablo, Cono Sur and Trivento performed even better, at 19.8 percent in both value and volume over the same period.

The overall still wine market was slightly up in value versus a year ago on the 12-week measure, at 2.2 percent.

In terms of absolute value change, Concha y Toro’s brands delivered the greatest change, +£14.4 million versus the corresponding 12 weeks in 2017.

Simon Doyle, general manager at Concha y Toro UK,  commented: “These excellent figures are very much a result of having a consistent business strategy. We are completely focused on adding value to the category by having brands that appeal to consumer needs and occasions.”

Concha y Toro is set to launch a whole new program of marketing activities in 2019 to support its market leading brands.