Coca Cola has unveiled a sample bottle which is made using recovered and recycled marine plastics.
The soft drinks giant said it has made about 300 sample bottles using 25% recycled marine plastic retrieved from the Mediterranean Sea and beaches.
The sample bottle is the first ever plastic bottle made using marine plastic that has been successfully recycled for food and drink packaging, the firm said.
The Coca-Cola Company worked in partnership with Ioniqa Technologies, Indorama Ventures, Mares Circulares (Circular Seas) for the initiative.
Coca-Cola in Western Europe has also announced new goals, in partnership with Coca-Cola European Partners, in its sustainable packaging action plan.
“The targets we have set out today are ambitious and rightly so. There is a valuable role for packaging, but it must always be collected, recycled and reused,” said Tim Brett, president for Coca-Cola Western Europe.
The new measures include removing all unnecessary or hard to recycle plastic from its portfolio, avoiding the use of over 200,000 tonnes of virgin plastic every year, supporting well-designed deposit return schemes and transparent disclosure of packaging footprint on an annual basis.
Coca Cola has committed to make 100% of its packaging recyclable or reusable by 2025 and to use at least 50% recycled content in its plastic bottles.