Coca-Cola signs multi-brand sponsorship deal with Premier League

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio.

“We have a long and rich history supporting football at all levels, from the grassroots to the world stage. The Premier League is one of the most diverse leagues in the world and unites people with a shared passion for football and we’re looking forward to working together to help bring fans closer to the action,” said Jon Woods, General Manager of Coca-Cola Great Britain and Ireland.

“The partnership gives us an opportunity to showcase the range of drinks we offer which we are proud to make here in Great Britain and will help us to raise awareness of our no sugar drinks,” he added.

The deal includes Coca-Cola (original taste and zero sugar), Diet Coke, GLACÉAU Smartwater (still and sparkling), Fanta (including zero), Sprite (including no sugar), Dr Pepper (including zero), Lilt (including zero), Oasis (including zero), The Schweppes range of mixers and Fuze Tea.

Physical and digital activations including a nationwide Premier League trophy tour, intended to enhance the fan experience, are on the cards as part of the partnership.

Richard Masters, Managing Director of the Premier League, said: “We are excited that this is Coca-Cola Great Britain’s first portfolio-wide partnership and they will be bringing it to life across a range of brands. We know from their previous campaigns in sport they are excellent at communicating to fans across the globe and they have some exciting ideas – including a nationwide Trophy Tour – that will see the League benefit from their huge reach in the UK and across the world.”

In addition, the Premier League and Coca-Cola Great Britain will use the partnership to work together to promote sustainability and recycling. All of the packaging used by Coca-Cola Great Britain is already 100% recyclable and the company is the largest user of recycled plastic in the UK.