COCA-Cola has unveiled its next step in its global partnership with game manufacturer Ubisoft designed to build on the 250ml slimline Coca-Cola can’s impressive growth since launching in 2013.
The new packs will give consumers access to unique content for the game Just Dance Now on the 250ml Coca-Cola portfolio.
Each pack features a QR code that enables people to download the mobile game for free. More than fifty tracks are available at launch, including the greatest hits from previous Just Dance games with new ones to be added each week.
The exclusive Coca-Cola track “Find your Move” will be available for free to all Just Dance fans around the world.
The promotion will run until March 2015 on 250ml slimline cans of Coca-Cola, Coke Zero and Diet Coke and retailers will be supported with POS materials to help increase in-store visibility.
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