Coca-Cola Great Britain has kicked-off its Premier League partnership with the launch of a new multi-million-pound campaign.
The campaign, Where Everyone Plays, celebrates everyday people, from the groundskeepers to the fans, who make the Premier League the most diverse and exciting league in the world, along with the players.
A 90-second TV advert, created by M&C Saatchi, brings together more than 250 real supporters from all 20 Premier League clubs, alongside Manchester United and England star Jesse Lingard, and former Premier League star and broadcast pundit Jermaine Jenas.
The colourful ad highlights the nation’s passion for football, profiling unique characters including Everton fan icon “Speedo Mick” and Crystal Palace mascot Kayla the Eagle – set to the soundtrack of Yazoo’s Only You.
The partnership between Coca-Cola and the Premier League will also give football fanatics across the country the chance to get up close and personal with the Premier League Trophy as it tours cities in the UK this March and April with the first Official Coca-Cola GB Trophy Tour.
Coca-Cola is also launching an on-pack promotion, which will give one lucky supporter the chance to be their Club’s ‘12th player’. Running in-store from February, the ‘Be the 12th’ campaign will run across Coca-Cola original taste and zero sugar and Diet Coke.
Throughout the campaign there will also be thousands of Premier League prizes to win such as matchday tickets, club shirts, FIFA games and more.
This is the first multi-brand sports sponsorship for Coca-Cola Great Britain, which gives it the rights to activate the Premier League across many products in its portfolio. The sponsorship is launching with a Coca-Cola brand campaign in which Coca-Cola zero sugar takes centre stage and is the only product to feature in the Where Everyone Plays TVC.
Paul Grace, marketing director at Coca-Cola Great Britain and Ireland, said: “Coca-Cola has always been a passionate supporter of football and sport and we’re excited to be able to bring fans closer to the action through our partnership with the Premier League. We want to use this opportunity to celebrate the people who make the Premier League the best in the world, as well as raising awareness of our wide range of drinks.”
The new TVC will air for the first time on Friday 8 February with a 90” spot. 30” and 10” spots will also follow.