More

    Coca-Cola acquires dairy brand Fairlife from JV partner

    Coca-Cola has acquired the US milk beverages brand Fairlife from its joint venture partner Select Milk Producers for an undisclosed sum.

    The soft drinks giant has previously had a 42.5 percent minority stake in the brand which offers a broad portfolio of products in the fast-growing value-added dairy category in North America.

    “We are excited for the next chapter of Fairlife’s growth and innovation and look forward to continuing to work with our partners across the Coca-Cola system to meet fast-changing consumer needs in a vibrant category,” said Tim Doelman, chief executive of Fairlife.

    Launched in 2012, Fairlife has surpassed $500 million in retail sales last year, according to Nielsen figures. It will continue to operate as a stand-alone business based in Chicago.

    “Fairlife is a great example of how we’re continually expanding our total beverage portfolio to bring people more of the brands they love,” said Jim Dinkins, president of Coca-Cola North America.

    “This agreement will help ensure that we continue to build on Fairlife’s innovative history by combining their entrepreneurial spirit and innovation capabilities with the resources, reach and expertise of Coca-Cola.”

    Latest

    Number of Brits mainly using cash jumps unexpectedly

    There has been a spike in the number of...

    Valeo Foods acquires Canadian maple syrup business Appalaches Nature

    Valeo Foods Group, one of Europe’s leading producers of...

    New Four Loko Pink Melon – for a taste of summer

    Vodka-based RTD brand Four Loko has unveiled its latest...

    Ice-cream prices soar up by more than 30 per cent: Which?

    Price of popular ice-creams and lollies have soared by...

    Don't miss

    Number of Brits mainly using cash jumps unexpectedly

    There has been a spike in the number of...

    Valeo Foods acquires Canadian maple syrup business Appalaches Nature

    Valeo Foods Group, one of Europe’s leading producers of...

    New Four Loko Pink Melon – for a taste of summer

    Vodka-based RTD brand Four Loko has unveiled its latest...

    Ice-cream prices soar up by more than 30 per cent: Which?

    Price of popular ice-creams and lollies have soared by...

    Local stores raise alarm as shop theft figures touch record high levels

    Shoplifting offences have increased to a new 20 year...

    Number of Brits mainly using cash jumps unexpectedly

    There has been a spike in the number of people who mainly use cash for their daily spending, a new report has found. The banking...

    Valeo Foods acquires Canadian maple syrup business Appalaches Nature

    Valeo Foods Group, one of Europe’s leading producers of sweets, treats and snacks, has completed the acquisition of Appalaches Nature, a Canadian maple syrup...

    Ice-cream prices soar up by more than 30 per cent: Which?

    Price of popular ice-creams and lollies have soared by more than 30 per cent over the past two years, states a recent report, highlighting...