Thirty-seven industry professionals took part in the new Welsh Coast to Coast Cycle route in aid of GroceryAid from the 5th-7th July, raising £49,000 for the charity.
This year’s sum will help fund 212 Cognitive Behaviour Therapy counselling sessions for those suffering with mental health issues, said the charity in a statement.
The 358km route, starting in Caernarfon and ending in Swansea, took cyclists through some stunning scenery including Snowdonia National Park and the Brecon Beacons. In the sweltering heat riders had to tackle a gruelling 5500m of climbs – a combined figure that is higher than Everest Base Camp.
Taking part in the cycle were key industry figures such as Gary Black, sales director, Coca-Cola European Partners, with the cycle also boasting a large wholesale and convenience contingent including Dawood Pervez, trading director, Bestway and Andrew Thompson, commercial director, Booker.
Matt Collins, sales director at KP Snacks called the cycle a “truly amazing experience that is challenging, tough, but rewarding, fulfilling and great fun. It is a unique opportunity to spread awareness of GroceryAid and raise vital funds, network with colleagues, whilst supporting our industry charity. I highly recommend it to anyone, keen cyclist or not.”
After crossing the finish line riders enjoyed a celebratory meal to toast both their achievements and fantastic fundraising exploits.