Co-op announced an exclusive partnership with Glastonbury to open a shop at the 2019 festival.
Alongside the pop up store, Co-op has also submitted planning application for a new store in the village of Pilton, adjacent to the festival site.
As the festival’s retail partner, Co-op will build a convenience shop in the campsite area of the Somerset based festival, which regularly welcomes 175,000 people.
“This is such an exciting and unique opportunity to build on our expertise of running festival stores and work with a partner to bring to life our shared values,” said Amanda Jennings, director of marketing live & local, Co-op.
“As the first national food retailer to work in this way with Glastonbury, we are developing exciting and unique plans together for the festival store. Equally, if the planning application is approved, opening a Co-op in Pilton would give us the opportunity to continue to serve the local community once the music has stopped and the tents have been packed away,” Jennings added.
Michael Eavis, Glastonbury founder, said: “When I was a small boy there were three shops in this village. My earliest memories of going to the shop were to buy one penny packets of sherbet! Since then, one by one, the shops have closed and for several years we’ve had no shops at all.
“But now, thankfully we’ve managed to persuade the Co-op people to make a pledge and commit to trying to provide our marvellous village with a model village shop. We’re SO lucky and my enthusiasm is shared right across the village!”
Glastonbury runs from 26th to 30th June 2019.