The number of active Members of The Co-op in Wales has jumped by 40 percent since it relaunched its Membership scheme and unveiled its rejuvenated brand, figures released today have revealed.

During the same period, the community retailer has supported 749 local Welsh causes through its Membership scheme, sharing almost £1.2 million among organisations in its communities who contribute to improving local life.

The Co-op has returned to its iconic, clover leaf design logo – first used in the 1960’s – and its Membership scheme, relaunched in September 2016, now sees more than 300,000 Members in Wales receive a 5 percent reward every time they swipe their card when purchasing own brand products, with the Co-op donating a further 1 percent to causes in their local community.

The retailer is also investing in its stores, products, people and prices – with plans to recruit approaching 250 new colleagues in Wales during the second-half of 2018. The Co-op operates over 170 food stores across Wales.

Its latest investment saw the 10,500 sq. Llandovery store relaunch last week (Friday, 6 July) following a £1 million makeover. This summer will also see major investment for the Co-op in Ammanford, Pontycymmer; Wrexham and Llandudno Junction. With refurbishments and new developments before the year-end expected in Llangollen, Machen, Denbigh and Hirwaun.

Tina Mitchell, Co-op Food’s Managing Director for Wales, said: “Our colleagues, members, and customers are central to everything that we do. We want our stores to be at the heart of local life, connecting communities and bringing people together. Our investment in our communities is transforming our stores – ensuring the Co-op is agile, efficient, innovative and relevant in a challenging retail environment.”