Co-op launches dedicated collaboration tool for suppliers


Co-op has made available for its suppliers a dedicated industry-first collaboration tool that delivers a single shared view of supply chain performance.

SKUtrak Collaborator comprises three key performance metrics in a single interactive visual report for use in regular collaborative planning, forecasting, and replenishment (CPFR) meetings.

Co-op and its suppliers can then collaboratively improve overall trading performance through a shared view on supplier service level, availability and lost sales, said a communication.

“Collaborator gives us a chance to be open and transparent with our suppliers, and vice-versa. The result is faster and more efficient meetings, improved service levels, and ultimately increased sales for both of us,” said Paul Howarth, senior analyst at Co-op.

Dave Knowles, head of sales- off trade UK at The Innis & Gunn Brewing Company, added: “As a mid-sized company, SKUtrak is an invaluable tool. It literally saves hours a week of number-crunching, which is time that I can spend progressing business with my buyer instead. SKUtrak allows me to quickly identify opportunities and go after them collaboratively.”

Atheon Analytics, the grocery data analytics specialist, developed the Collaborator in conjunction with Co-op’s supply chain teams as an exclusive extension to the SKUtrak Premium service.

Guy Cuthbert, chief executive at Atheon Analytics, said: “We are delighted to make this industry-first announcement with Co-op. One of the largest challenges facing supply chain analysts is the lack of a single shared data source and thus the lack of a shared platform for effective decision making.

“SKUtrak Collaborator is the first of a series of upcoming product announcements that will further help improve collaboration, forecasting and replenishment between Co-op and its suppliers.”