The latest Co-op and Nisa Big Deal event is back in stores this month ensuring independent retailers continue to have excellent offers available for their shoppers.

August will see the return of the market leading promotion comprising two Co-op own brand pizzas and a tub of Ben and Jerry’s ice cream for £5.

The same deal was well received by Nisa partners last summer and with the warm weather and many more shoppers staying in the country for their holiday this year, it’s expected to land well once again.

Available now in participating stores the Big Deal promotion is expected to be a draw for shoppers who continue to look for great offers in their local shop and will be attracted by good value.

Head of marketing at Nisa, Philippe Rondepierre, said: “Pizza appeals to shoppers, meeting many customer missions and coupled with the ice cream, the deal provides a simple meal solution that is excellent value.

“As fewer people are travelling abroad for their holidays this summer, due to the uncertainty surrounding foreign travel and the impact of the pandemic, we expect this promotion to be really well received by shoppers and help drive footfall for Nisa partners.”