Clearly Drinks unveils new TV campaign to re-launch Perfectly Clear


Clearly Drinks has unveiled a new prime-time TV advert to support the relaunch of its flavoured water brand Perfectly Clear.

The relaunch in February, part of the firm’s biggest brand announcement in many years, has seen the brand getting a new fruitier product and distinct visual identity.

The new range contains a strong hit of fruity flavour with zero sugar and has relaunched with new and improved favourites such as summer fruits, strawberry and lemon and lime as well as brand-new flavours orange and mango and peach and apricot, sold in 330ml, 500ml and 1.5 litre bottles.

“We are looking forward to our TV ad bursting onto screens this June, to drive awareness of our new, fruiter product with families and drive the flavoured water category as a whole,” said Susanne Wright, head of marketing at Clearly Drinks.

The national TV ad will be supported by an integrated marketing campaign rolled out from June including online advertising, influencer campaigns and national and regional PR.

The adverts can be spotted from 1 June during high traffic programmes including ITV’s Good Morning Britain and high profile kids’ sky programmes such as Peppa Pig, Fireman Sam and Ben and Holly – among a host of other popular programming slots.