Diageo Reserve has announced the extension of its ultra-premium Cîroc vodka portfolio with the addition of limited-edition, Black Raspberry.
The new launch marks the brand’s first ever winter edition, and follows the success of recent flavour launches, including Summer Colada and French Vanilla.
Cîroc Black Raspberry infuses five times distilled Cîroc Vodka with the delicate natural flavours of fresh, crushed black raspberry essence to create a distinct smooth finish.
Presented in a striking stylish black and gold bottle, the new expression is being celebrated with a new serve strategy, including hero cocktails, Cîroc Black Raspberry Velvet Crush and Cîroc Black Raspberry Royale.
Rich Larkin, head of Diageo Reserve GB, said: “Cîroc is a brand rooted in style and celebration, and the latest variant really adds vibrancy to cocktails both out in bars and restaurants or in the home this winter, just in time for the celebratory season.
“It’s a great time for premium vodka which remains in growth by both volume and value, up 10.5 percent and 9.4 percent respectively, with Cîroc driving this, up 14.4 percent by volume and 24.6 percent by value.
“This is the first time we have launched a winter expression for Cîroc, so we’re looking forward to getting it out there for consumers and bartenders to experiment and of course, celebrate with in the run up to Christmas and New Year.”
Cîroc Black Raspberry is launching across the on and off-trade and will be on-shelf from 19 November. RRP: £39.00. 37.5 percent ABV.