More

    Cider available on draft at expanded Bells Nisa in Kidderminster

    A family grocery store in Kidderminster has relocated and doubled in size, including a bespoke off licence that offers cider on draft.

    Jordha Sanghera, owner of Bells Supermarkets of Habberley, decided on the expansion after a spike in trade during the pandemic.

    “I’ve been planning this store for a long time – it’s something we’ve always wanted to do – and the time was just right because of the extra customers and increase in sales,” Sanghera said.

    The store, a Nisa Local, has been serving shoppers in the area for more than 15 years and always traded well. When Covid struck last year, demand from customers grew dramatically, necessitating the refurbishment.

    The existing store has now moved to bigger premises further down the same parade of shops offering increased selling space and storage and enabling Sanghera to introduce a host of new products to his range.

    Cider available on draft at expanded Bells Nisa in Kidderminster
    The former Bells Nisa store in Habberley

    The store boasts a bespoke off licence comprising a 5m backlit LED spirit counter, beer zone, bottled cider, as well as cider on draft, hot food counters and 16m of chillers – up from 7m at the previous store.

    The new store also has added more products from local suppliers into its range, including freshly baked goods, Tango Ice Blast, Costa Coffee and a wide range of draft ciders.

    There is an in-store vape shop, an extended flower and plant section and a much larger range of gluten-free and vegetarian food options.

    Cider available on draft at expanded Bells Nisa in Kidderminster

    Sanghera said shoppers are delighted with the new store, reflected in sales growth across all categories and a healthy increase in basket spend.

    “We have shoppers who were shopping with us before who are buying more from us now as well as new customers coming in and buying from us. We have a much bigger range and some exciting offers that are bespoke to us and are really attracting shoppers,” Sanghera added.

    “You’ve got to be innovative and think outside of the box. I like to think we can take the best bits of the multiples and then use our ideas and our freedom to do the next steps that make us special and help us to stand out – it’s a great position to be in.”

    Latest

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Don't miss

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in...

    KP Snacks launches new Tyrrells recycled plastic pack

    KP Snacks today announces the introduction of 25 per...

    Brew Dog delivers low ABV with new Cold Beer

    This summer, BrewDog is cooling down the beer aisle...

    Mangrove portfolio dominates at World Whiskies Awards 2024

    The independent distributor Mangrove’s world whisky portfolio recently cleared...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to...

    Family-owned plant-based startup secures funding

    UK-based family-owned startup Shicken has raised £4 million in funds from Matthew Glover’s Veg Capital, which has tripled its investment in the plant-based meat...

    Co-op’s net zero targets validated global body

    Co-op has become the first UK convenience retailer to have its net zero targets validated by the globally recognised Science Based Targets initiative (SBTi). According...

    Kitwave Group acquires 130-year-old delivered wholesaler

    Kitwave Group plc, the delivered wholesale business, has acquired Total Foodservice Solutions Limited, a leading independent food wholesaler in the North of England. Established over...