Chiquita Brands International has announced a new global partnership with the Lego Movie 2, that will see Minifigures from the film featuring on 300 million blue Chiquita Banana stickers.
Commencing in retail and wholesale throughout the UK from now, the limited-edition Blue Stickers are set to act as a key footfall driver for independent and convenience stores, the firm said.
The partnership will also create numerous upselling opportunities as fans aim to collect the entire range of stickers, incentivising retailers to maximise each individual sales opportunity.
“Chiquita bananas are bright and fun just like our fellow iconic brand Lego, which is why we are thrilled to team up with the Lego Movie 2,” said Jamie Postell, Director of Sales North America for Chiquita.
“Chiquita shares the common values of brightening up our consumer’s days and encouraging fun and laughter for all. We hope to provide a little bit of sunshine and happiness this winter season, inspiring fans to discover our special stickers, collect them and share the love.”