Convenience retailers are looking to cash in on chilled sales, devoting more space for the category in-store, notes fine food wholesaler Cotswold Fayre.
The distributor’s chilled proposition, launched in 2017, now accounts for some 13 percent of the business.
“Convenience stores have more chilled merchandising space than any other type of retailer we supply. Our chilled revenues are already up 16 percent vs this time last year, so we’re definitely seeing a positive uplift,” said Paul Hargreaves, chief executive at Cotswold Fayre.
The firm expects the chilled sales to increase to more than 30 percent of the total business over the next five years, he added.
ACS Local Shop Report 2018 has also given an indication to this upward trend, finding that the largest number of retailers, 34 percent, invested in refrigeration at their premises over the previous year.
Cotswold Fayre says convenience stores are increasingly making plans to remove ambient shelving to increase in-store chiller space.
The top five chilled products by volume sales at the distributor are:
- Rodda’s – Cornish Clotted Cream – 6 x113g
- Shaken Udder – Chocolush Milkshake – 6 x 330ml
- Cartmel – Sticky Toffee Pudding – 6 x 250g
- Ossa Organic – Traditional Chicken Bone Broth – 6 x 500ml
- Mash Direct – Mashed Potato – 6 x 400g