Cellar Trends adds Beau Joie Champagne to portfolio


Cellar Trends will be adding Beau Joie® Champagne to their alcohol portfolio from August 2020.

Beau Joie is a luxury, zero-dosage Brut Champagne that boasts a sweet, clean palette made from the finest grapes of Epernay, France.

The groundbreaking patented bottle is encased in a striking, handcrafted copper suit created from 100% recyclable materials.

Alongside well-established heritage brands such as Stolichnaya, Luxardo, Faustino, Cellar Trends have successfully delivered step change growth for brands that dare to challenge category norms such as Jägermeister and Grey Goose.

“We are delighted to be welcoming Beau Joie into the Cellar Trends portfolio,” said Simon Thomas, managing director of Cellar Trends.

“Despite the challenging 2020 trading conditions, Cellar Trends are on a growth trajectory year on year and remain committed to step changing our position within UK market, backed by our parent company Amber Beverage Group.

“Beau Joie will play an extremely important role within Cellar Trends, strengthening our portfolio offering within the high-profile prestige and nightlife channels.”

Katie Warren, marketing director of Cellar Trends adds: “Beau Joie Champagne is a hugely exciting addition to add to the Cellar Trends portfolio.

“It is well known that Prestige Champagne has been in strong growth over recent years in the UK and Beau Joie has been smashing this with growth of nearly 100 percent over the past two years.”

Jon Deitelbaum, CEO and co-founder of Toast Spirits, the brand owner of Beau Joie Champagne, added: “Partnering with Cellar Trends in the UK – one of the top drinks markets in the world – is an important focus for us as we continue to capitalise on our fast growth and build our luxury champagne brand across the globe.”

Established in 1999, Cellar Trends is a leading distributor of wines, spirits and associated products in the UK, with a portfolio of more than 60 international brands.