Coca-Cola Europacific Partners (CCEP) GB said it is partnering with the Canal & River Trust on an FMCG sector initiative to enhance areas along the Birmingham canal network ahead of the Birmingham 2022 Commonwealth Games.
The initiative will see more than 60 CCEP colleagues, along with some of their customers, including colleagues from Tesco, University of Birmingham, Birmingham Hippodrome, local bars, cafes and convenience stores, and teams from the Canal & River Trust, volunteer across six events in Birmingham.
The independent bottler will also provide funding to the project and is supporting Birmingham 2022 in its ambition to be the first Commonwealth Games with a carbon-neutral legacy.
The project is taking place throughout July, ahead of Birmingham 2022, which will see the canals used as key sustainable transport routes by the million spectators expected to attend the Games.
“It’s fantastic to see our sector come together on this initiative and use our collective resources to make a real difference to Birmingham’s waterways. At CCEP, we believe strongly in the power of partnerships and are always looking for opportunities to work with our customers and charity partners to drive change,” commented Holly Firmin, senior community partnerships manager at CCEP GB.
“This project is helping to get Birmingham Games-ready ahead of the arrival of all the spectators and athletes, allowing the city to put its best foot forward and show off the thriving community spaces found here. I look forward to seeing what can be achieved when we all work together.”
Work will focus on Perry Bar Lock Flight on the Tame Valley Canal and Farmer’s Bridge Lock Flight and Aston Lock Flight on the Birmingham & Fazeley Canal. Volunteers will be painting and removing graffiti from the lock flights, litter picking along the towpath, as well as planting and managing vegetation.
Perry Bar is located next to Alexander Stadium, where the Athletics and Para Athletics will take place, as well as the Opening and Closing Ceremonies, while Farmers Bridge is used to access Arena Birmingham, which will host Artistic Gymnastics and Rhythmic Gymnastics.
Ian Lane, head of operational projects for West Midlands at Canal & River Trust, said: “Birmingham’s historic canals are the city’s blue and green corridors and beautiful places to spend time. The work is already making a significant difference in transforming the waterways, and we’re grateful to CCEP, as well as its customers and partners who are getting involved, for all the support they’ve given to this project so far.”
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