Dairy Crest has relaunched its popular Cathedral City with Crackers & Pickle under the new name ‘Lunch Pack’, along with a refreshed packaging design.
Cathedral City with Crackers & Pickle, the top-selling single-serve adult cheese snack in Convenience, is undergoing a makeover to more overtly target the lunchtime occasion and improve the portability of the pack.
Under its new name, Lunch Pack, the snack retains the same product contents and quality, yet has a noticeable reduction in packaging size, delivering a more compact, hand-bag friendly product for consumers and for retailers, a reduced shelf footprint, increasing shelf efficiency.
“With 45% of adults snacking on cheese at least once a week, over half of these occasions being at lunchtime, there is a clear imperative for retailers to range inspiring adult cheese snacks that cater to the growing lunchtime food to go trade,” said Anca Lazar, Brand Manager Cathedral City Snacking at Dairy Crest.
“Our latest relaunch seeks to address this, offering consumers a convenient, nutritious and substantial sandwich alternative to shake up their lunch choice,” Lazar added. “The Lunch Pack’s new packaging and identity improve on design, environmental impact and merchandising efficiency whilst maintaining the Cathedral City product quality that consumers know and love.”