7UP Free gets a fresh new look
Britvic and 7UP has announced a visual overhaul of the 7UP Free range which is rolling out into stores now, just ahead of its...
Red Bull goes organic with new soft drinks range
Red Bull is tapping into consumer demand for organically certified food and drink products with the launch of its new soft drinks range.
Launched under...
Boost unveils new summer promotion with largest ever marketing campaign
Boost Drinks has unveiled a new on-pack promotion across its bestselling 250ml Original Energy PMP variant for this summer. The promotion, launched on June 11,...
Brazil’s coconut water brand Obrigado set for UK nationwide roll out
Obrigado, Brazil’s fastest growing coconut water brand, is set to shake up the country’s coconut water offering when the 100% pure, sustainable coconut water...
Yazoo launches new mobile game with 8,750 prizes to win
Leading flavoured milk drink brand Yazoo has launched a brand new mobile game, the Yazoo Choc Mint ‘Big Shake Off’, giving consumers the chance to win...
Lucozade Zero partners Love Island for TV debut
Lucozade Zero, the sugar-free version of the leading energy brand, is unveiling its soft drink partnership with this year’s Love Island. The collaboration with the...
Fuze Tea on its first ever integrated marketing campaign in GB
Fuze Tea has partnered with Joanna Lumley to launch its new ‘Calm the Commute’ campaign, which will include a series of unexpected moments for...
Oasis unveils new Togetherness ad campaign, with a spin
Oasis has returned with the next instalment of its #RefreshingStuff campaign, with a refreshingly honest spin on the world of marketing.
A parody of the...
Lucozade Energy’s biggest ever sampling campaign to reach 7 million consumers
Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. The...
Vimto repositions brand with anti-advertising campaign
Vimto, the soft drinks brand from Nichols plc, has launched a new anti-advertising campaign, ‘I See Vimto in You’, re-positioning itself with its target audience of...