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7up free

7UP Free gets a fresh new look

Britvic and 7UP has announced a visual overhaul of the 7UP Free range which is rolling out into stores now, just ahead of its...
Red Bull

Red Bull goes organic with new soft drinks range

Red Bull is tapping into consumer demand for organically certified food and drink products with the launch of its new soft drinks range. Launched under...
Boost

Boost unveils new summer promotion with largest ever marketing campaign

Boost Drinks has unveiled a new on-pack promotion across its bestselling 250ml Original Energy PMP variant for this summer. The promotion, launched on June 11,...
Obrigado

Brazil’s coconut water brand Obrigado set for UK nationwide roll out

Obrigado, Brazil’s fastest growing coconut water brand, is set to shake up the country’s coconut water offering when the 100% pure, sustainable coconut water...
yazoo

Yazoo launches new mobile game with 8,750 prizes to win

Leading flavoured milk drink brand Yazoo has launched a brand new mobile game, the Yazoo Choc Mint ‘Big Shake Off’, giving consumers the chance to win...
Lucozade Zero unveils TV debut

Lucozade Zero partners Love Island for TV debut

Lucozade Zero, the sugar-free version of the leading energy brand, is unveiling its soft drink partnership with this year’s Love Island. The collaboration with the...
fuze tea

Fuze Tea on its first ever integrated marketing campaign in GB

Fuze Tea has partnered with Joanna Lumley to launch its new ‘Calm the Commute’ campaign, which will include a series of unexpected moments for...
oasis campaign

Oasis unveils new Togetherness ad campaign, with a spin

Oasis has returned with the next instalment of its #RefreshingStuff campaign, with a refreshingly honest spin on the world of marketing. A parody of the...
lucozade energy

Lucozade Energy’s biggest ever sampling campaign to reach 7 million consumers

Lucozade Energy is delivering its biggest ever sampling activity across the UK this year as part of its wide-reaching Energy Beats Everything campaign. The...
vimto ad

Vimto repositions brand with anti-advertising campaign

Vimto, the soft drinks brand from Nichols plc, has launched a new anti-advertising campaign, ‘I See Vimto in You’, re-positioning itself with its target audience of...