Laila unveils rebrand with new strapline and motif
Leading rice brand Laila has announced a global, multi-million pound rebrand, unveiling a new strapline and butterfly motif this week at Gulfood, Dubai 2019.
Building...
Tilda launches its biggest ever ad campaign
Leading British rice brand Tilda has unveiled a new advertising campaign Tildalicious, the biggest ever in its 45-year history.
The new TV creative, aired at the...
Chiquita Bananas to adorn pink ribbons this October
Building on the success of last year’s campaign, Chiquita Brands International is once again turning its blue stickers pink, in a bid to raise awareness...
Laila shifts to 100% recyclable packaging, with a new look
Leading rice brand Laila Basmati is rolling out 100% recyclable packaging across its entire range of smaller bags.
The shift comes as part of a...
Crazy Jack launches ready to eat apricot snack packs
Organic pioneer, Community Foods, is launching new, snack sized packs of ready to eat soft apricots within its Crazy Jack brand this month.
The new...
Chiquita launches ‘We are bananas’ marketing campaign
This summer, Chiquita Brands International is launching a unique marketing campaign, ‘We Are Bananas’ in London.
The activity, which builds on the success of brand’s 2017 campaign...
Asda grows brand new tomato variety, the Goutini
Asda has introduced a brand-new type of tomato – the Goutini – after a four-year trial process. Almost 7,000 Goutini tomatoes will be trialled...
Landmark Wholesale offers improved margins on its own brand Lifestyle Groceries
Landmark Wholesale is offering an increased Profit on Return (POR) of 40 percent with its latest promotion, available exclusively to Lifestyle Express retailers. Each own brand Lifestyle...
Tilda announces Limited Edition Peri Peri rice
Tilda, country’s leading Basmati brand, has announced Peri Peri Steamed Basmati Rice, which combines pure basmati rice with red and green peppers, chili, garlic,...