McCain to launch Dare to Do It on-pack Promotion
Leading frozen potato brand McCain will launch a new on-pack promotion for families in April, offering 2-for-1 tickets for thousands of venues across the country.
Activities include: tree...
Birds Eye’s new £8m campaign to up the ante on frozen chicken
Leading frozen food brand, Birds Eye, is launching a new multi-channel campaign aimed at celebrating the versatility, quality and flavour of its frozen chicken....
Vegan brand Oumph! launched at Tesco
Sweden-based meat-free business Food For Progress has secured a major listing in the UK for its flagship vegan brand Oumph!, with Tesco set to stock...
Iceland to bring vegan burger to the fore
Supermarket chain Iceland is all set to introduce a new vegan burger in its stores coming April. Named No Bull, this burger looks and...
Aunt Bessie’s promotional packs to raise funds for the homeless
Leading frozen food retailer Aunt Bessie’s has partnered with Shelter, a charity that works among the homeless, to raise funds to help fight bad...