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Bicuits & Cakes

Bicuits & Cakes

Bicuits & Cakes

Mr Kipling brings back limited edition Roald Dahl packs

Premier Foods has brought back its limited edition Roald Dahl-themed range and on-pack promotion with Mr Kipling. Now available across the convenience channel, two new...

Bahlsen relaunches Messino as Luxury Jaffa Cakes

Bahlsen, the family-run biscuit company, is relaunching two of its indulgent treats with new brand names and packaging. First Class and Messino will now be...

New biscotti range from the Artful Baker

The Artful Baker, a new biscuit brand based in Dorset, is launching its ‘light-to-bite’ biscotti range into convenience channel this June. The brand tries to...

Joyfills unveils new ‘convenient’ format

Joyfills, the new biscuit platform launched by Mondelēz last year, is extending its portfolio with the launch of two smaller 75g packs. The new small...

pladis launches limited edition pineapple-flavoured Jaffa Cakes

pladis has launched a new limited edition treat to its cake portfolio, McVitie’s Jaffa Cakes Pineapple Cake Bars. The new cake treat is available now...

belVita unveils new products and brand refesh

Leading healthy biscuit brand belVita is re-energising the breakfast biscuits category with new launches and a brand refresh. Mondelēz-owned brand is set to launch belVita...

Burton’s launches ‘less than 100 calories’ Maryland Oaty Cookie Bars

Burton’s Biscuit Company has expanded its fast-growing ‘less than 100 calories’ biscuits and snacks range with the launch of Maryland Oaty Cookie Bars. High in...

McVitie’s Digestives range gets new ‘Twists’

Snacking giant pladis has expanded the McVitie’s Digestives range with the launch of a new line, Twists. McVitie’s Digestives Twists will try to woo younger...
Wagon Wheels

Burton’s launches Wagon Wheels singles

Burton’s Biscuit Company is set to introduce individually-wrapped Wagon Wheels single packs, a new, on-the-go format aimed specifically at the convenience channel. The launch follows...
Maryland Sugar Free Cookies

Burton’s launches Maryland Sugar Free Cookies

Burton’s Biscuit Company has announced the launch of Maryland Sugar Free Cookies, driving the agenda on sugar and calorie reduction further in the sweet biscuit...