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Bicuits & Cakes

Bicuits & Cakes

Bicuits & Cakes

belVita unveils new products and brand refesh

Leading healthy biscuit brand belVita is re-energising the breakfast biscuits category with new launches and a brand refresh. Mondelēz-owned brand is set to launch belVita...

Burton’s launches ‘less than 100 calories’ Maryland Oaty Cookie Bars

Burton’s Biscuit Company has expanded its fast-growing ‘less than 100 calories’ biscuits and snacks range with the launch of Maryland Oaty Cookie Bars. High in...

McVitie’s Digestives range gets new ‘Twists’

Snacking giant pladis has expanded the McVitie’s Digestives range with the launch of a new line, Twists. McVitie’s Digestives Twists will try to woo younger...
Wagon Wheels

Burton’s launches Wagon Wheels singles

Burton’s Biscuit Company is set to introduce individually-wrapped Wagon Wheels single packs, a new, on-the-go format aimed specifically at the convenience channel. The launch follows...
Maryland Sugar Free Cookies

Burton’s launches Maryland Sugar Free Cookies

Burton’s Biscuit Company has announced the launch of Maryland Sugar Free Cookies, driving the agenda on sugar and calorie reduction further in the sweet biscuit...
oreo

Oreo launches new on-pack promotion with Snapchat

Oreo has launched a new on-pack promotion in partnership with Snapchat, offering shoppers the chance to win prizes of up to £1,000. Consumers simply use Snapchat...
pladis

pladis launches two new go ahead! ranges

pladis is adding two new ranges to its £39 million healthier snacking brand, go ahead! go ahead! nutty crunch is a wholesome baked bar with a...

Baker Street relaunches waffles in increased pack size

Baker Street is relaunching its popular waffles in a new pack size, changing from a six pack to an eight pack and twin-wrapped for...
Border Biscuits introduces new Snack Pack offering

Border Biscuits introduces new Snack Pack

Lanark-based biscuit manufacturer Border has introduced a new Snack Pack offering across retailers in Scotland. The launch aims to capitalise on the changing trends among...
Aunt Bessie’s introduces two new desserts

Aunt Bessie’s introduces two new ‘Melt in the Middle’ desserts

Aunt Bessie’s is introducing a more premium frozen hot dessert solution, designed for larger gatherings. The ‘Melt in the Middle’ desserts are available in Belgian...