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Sharp’s Brewery re-brands Cornish Pilsner as Offshore

Sharp’s Brewery has announced the launch of new brand, Offshore, a fresh identity for the brewery’s Cornish Pilsner. The re-branded Pilsner (4.8% ABV) is available...

TWE launches of Blossom Hill Pale Rosé; aims £24m growth opportunity

Blossom Hill, a brand owned by Treasury Wine Estates, (TWE), is launching a new style rosé into its portfolio, one that could help drive £24m...

Diageo introduces vegan Baileys in UK

Diageo has launched the dairy-free version of Baileys liqueur, made from almond milk, in the UK. The 13% ABV vegan-friendly drink is called Baileys...

Bud Light introduces new 300ml bottle

AB InBev has announced the launch of a new 300ml bottle format for its Bud Light. The new bottle is available from across grocery...

Dark Horse launches new dry rosé

Dark Horse, the UK’s leading US Premium wine brand, is adding a Rosé wine to its portfolio, getting itself ready for the spring and summer months....

Diageo appeals to women with Limited Edition Jane Walker scotch

Diageo, which owns Johnie Walker, will introduce a female version of its iconic logo, launching a Jane Walker edition of its Johnnie Walker Black...

New Orleans brand Southern Comfort to launch new blend, Black

Iconic New Orleans brand, Southern Comfort will be introducing a new blend, Black, to tap younger spirit drinkers' growing interest in American whiskey. The...

Amstel to paint the shelves red with new pack design

Amstel, the beer brand from Amsterdam, has announced the launch of a striking new packaging design as part of increased overall investment. The revamp, with a...