ProsEcho Falls takes festive promotion to Christmas crowds
Commuters at Waterloo Station was treated to a ‘sparkling’ surprise with Echo Falls assembling a sparkling waterfall to promote the brand’s new ProsEcho Falls sparkling...
Strong growth of premium wines drives E&J Gallo success
E&J Gallo Winery has enjoyed a successful 2018 thanks to the impressive performances by its premium wine brands Carnivor and Dark Horse.
Carnivor registered triple digit...
Guinness named title sponsor of Six Nations rugby championship
Guinness and Six Nations have announced a six-year partnership that will see Guinness becoming the new title sponsor of the rugby championship from 2019.
The Six Nations is one...
TWE launches campaign to tap Rosé sales surge during Christmas
Treasury Wine Estates (TWE) has launched a campaign for the UK’s leading Rosé brand, Blossom Hill during November and December to respond to the...
Branded cabs to drive Kahlúa Christmas campaign
Kahlúa, the must-have ingredient for the Espresso Martini, has launched one hundred and fifty eye-catching, branded London and Edinburgh cabs as part of its...
Absolut brings back free cab rides this Christmas
Pernod Ricard UK has launched its annual anti-drink driving campaign by teaming up Absolut Vodka, Capital FM DJ Roman Kemp and leading on-trade partner Dirty...
Barefoot Wine releases star-studded festive video
Barefoot Wine, the UK’s leading USA wine brand, has unveiled a brand-new Christmas video that hosts an impressive star-studded line up.
‘Sleighin' The Holidays’ features a handful...
Corona launches plastic-free six pack rings
Corona announced that it will pilot plastic-free six pack rings in select markets as part of the brand’s commitment for eco-friendly packaging.
The new rings will...
Greene King introduces low alcohol version of Old Speckled Hen
Greene King, under the Morland & Co brewery brand, is introducing a 0.5% abv version of the premium ale Old Speckled Hen.
Like the original,...
Heineken expects premium sectors to perform well this Christmas
As the countdown to Christmas has begun, one of the most important selling periods for the food and drink category, Heineken UK shared some tips for...