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Michelob ULTRA

AB InBev taps into rising trend of moderation with Michelob ULTRA launch

AB InBev UK is set to launch a second new low-alcohol beer, Michelob ULTRA, a premium light beer brewed at 3.5% ABV for the...
Corazón Tequila

Corazón Tequila arrives in UK

With premium tequila in strong growth in the UK, distributor Hi-Spirits is bringing Corazón Tequila into the market. A four-strong range will be available...
The Balvenie DoubleWood Aged 25 Years

The Balvenie marks 25th anniversary of DoubleWood with limited edition release

The Balvenie announced the release of The Balvenie DoubleWood Aged 25 Years – a limited-edition expression specially crafted by Malt Master David Stewart to mark...
The Macallan unveils latest Masters of Photography edition

The Macallan unveils latest Masters of Photography edition

The Macallan has unveiled its next Masters of Photography edition in collaboration with photographic cooperative, Magnum Photos, celebrating the opening of the new Macallan...
Allt-A-Bhainne

Pernod Ricard introduces new Single Malt, Allt-A-Bhainne

Pernod Ricard UK is launching a brand-new expression Allt-A-Bhainne in the Single Malts category, aiming to recruit a new generation of whisky drinkers. The brand’s brutalist...
Jameson returns to UK TV after 7 years

Jameson returns to UK TV after 7 years

Pernod Ricard UK has launched the first TV advertising campaign in seven years for its leading Irish Whiskey brand, Jameson.  The premium spirits and...
William Grant & Sons expands portfolio into Cognac

William Grant & Sons expands portfolio into Cognac

William Grant & Sons and Jean-Sébastien Robicquet, founder and creator of the brand La Guilde du Cognac, have announced a partnership to create an extensive...
Saracens brings Greene King IPA to Allianz Park

Saracens brings Greene King IPA to Allianz Park

Premiership Champions Saracens have renewed their successful partnership with Greene King ahead of the 2018-19 season, welcoming Greene King IPA as the Official Beer...
Accolade Wines invests over £1m in South African wine brand Kumala

Accolade Wines invests over £1m in South African wine brand Kumala

Accolade Wines has announced it will be investing over £1million in South African wine brand Kumala with a new brand creative entitled ‘Keep it Kolourful’. Kumala...
johnie walker ghost whisky

Johnnie Walker unveils second whisky in Blue Label ‘Ghost’ series

Johnnie Walker has announced the launch of Blue Label Ghost and Rare Port Ellen, second in a series of special editions crafted using irreplaceable...