Two years on, Heineken’s Greenpaper generates £448 million in additional value
The Greenpaper category strategy has driven a further £132 million in value in its second year, Heineken announced.The brewer identified a £670 million value...
Jägermeister gets packaging update
Jägermeister packs are set for a packaging update in the New Year, with the boxes for the premium herbal liqueur making the switch from...
Soul Tree imports bulk wine from India in JV with Kingsland Drinks
Indian wine brand Soul Tree has announced a joint venture with UK wine and spirits supplier Kingsland Drinks to introduce two new wines.The deal...
Kahlúa takes over cities in festive activation
Kahlúa, coffee-flavored liqueur from Pernod Ricard, has launched an out-of-home campaign for the second Christmas running.The campaign across ten cities heroes the Espresso Martini...
AB InBev unveils ‘tattooed’ beer bottles in UK
AB InBev has unveiled a pioneering technology that allows imprinting designs directly onto the beer bottles, instead of using paper labels.The brewer is launching...
Edinburgh Gin debuts on TV in biggest ever campaign
Edinburgh Gin has launched its biggest-ever brand campaign, Filled with Wonder, featuring its first-ever TV spot.The ad, which debuted exclusively on Channel 4, showcases...
Bowmore to become exclusive spirits partner of Aston Martin
Scottish distillery Bowmore has signed a new partnership with Aston Martin Lagonda which will see Bowmore Islay Single Malt Scotch Whisky becoming its exclusive...
Plymouth Gin launches new ‘Proper’ campaign
Pernod Ricard has launched a new marketing campaign for Plymouth Gin.Live from now until 29 December, the campaign brings to life the South West’s...
Ailsa Bay releases world’s first blockchain whisky
Ailsa Bay, premium whisky brand from William Grant & Sons, has announced the launch of the world’s first-ever blockchain whisky.The brand has partnered with specialist blockchain technology...
Speciality Brands bags distribution rights for Beluga vodka
Speciality Brands has secured the UK distribution rights for Beluga Noble Russian vodka.The premium spirits agency will be will be responsible for both on and...