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Heineken to become Official Beer Partner of Euro 2020

Heineken has entered into a new sponsorship agreement with EUFA to become the ‘Official Beer Partner’ of Euro 2020. The Dutch brewer has also extended its UEFA Champions...

New i heart Spirits range to launch exclusively at Nisa stores

New i heart Spirits range will be made exclusively available to Nisa retailers just in time for the Christmas period. Freixenet Copestick, the brand owner...

Fuller’s London Pride beer unveils 60th anniversary campaign  

London Pride, the flagship beer of Fuller's Brewery, has announced a new advertising campaign, celebrating its 60th anniversary. Live during the month of November, and rolling...

Glenlivet back on TV with new disruptive campaign

The Glenlivet, the Speyside single malt, has launched a brand-new campaign - Original By Tradition. Fronted by a high-energy film, the campaign encourages the enjoyment of...

SPAR launches vegan-friendly Vine & Bloom wines

SPAR has launched new vegan-friendly Vine & Bloom wine range. The retailer said the wines have been developed in close collaboration with its long-term supplier partner,...

Loch Lomond Whiskies expands golf sponsorship portfolio

Loch Lomond Whiskies has agreed a new partnership with the WGC HSBC Champions golf tournament for 2019. The event, which takes place at the Sheshan International Golf Club in Shanghai,...

Auchentoshan unveils new look targeting millennials

Auchentoshan has unveiled a brand-new identity, aiming to attract millennials and younger whisky drinkers. The new look is part of the brand’s ‘better shared’ positioning to...

Glen Scotia releases 45-year-old single malt

Glen Scotia, one of Campbeltown’s three surviving distilleries, has expanded its range with its oldest and rarest expression, a 45-year-old single malt. Limited to 150...

Accolade unveils multi-brand Christmas campaign

Accolade Wines has announced the launch of its multi-brand Christmas campaign. The company will invest £1 million in ‘It’s Treating Season’, which will roll out...

Trivento to feature competition winner on TV advert

Leading Argentinean wine brand Trivento has announced the launch of new idents across Discovery channels, featuring the winner of its consumer competition. A 30 second...