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Shooting for success

John Luck, chief marketing officer at Carabao UK, tells Asian Trader how the energy drink is using football to build awarness in the UK. Many...

Guardians of some of Britain’s favourite brands

Mark Stananought, Impulse Sales Director, Mondelez, tells George Simpson one of the great things about his job is looking after some of the nation's...

Join the fight against illicit tobacco!

Steve Wilkins, JTI’s anti-illegal trade operations director, tells George Simpson about the company's new anti-illicit tobacco campaign. Japan Tobacco International (JTI) has announced the launch...

Vishal Madhu, Founder of Innovative Bites Talks to Asian Trader About His Sweet Success

From the latest American flavours to iconic retro classics, Innovative Bites is home to many of the world's favourite sweets and snacks, providing both...

Steve Fox, managing director for retail at Booker

Asian Trader has just sat down to talk to Steve Fox, managing director for retail at Booker, after he has given an exhaustive guided...

Category captain

With a whopping 50 per cent share of crisps and snacks within the independent retail sector, PepsiCo is a company worth listening to. Asian...

Indies are the lifeblood of NPD

Guy Dodwell, Diageo's sales director for GB off trade and Natalie Briggs, business unit director for impulse and wholesale, tell George Simpson how important...

Thea Roberts, Sales Director at SCA talks to Asian Trader for International Women’s Day

In a world where women are still campaigning for gender parity in the workplace, leading global hygiene company SCA – which manufactures household brands...

Driving Sales with Maxxium

Alan McVey, Maxxium UK's Business Sector Controller (Cash & Carry and Impulse), talks to Asian Trader about how the success of Maxxium's 4-bottle case...

Sell more, make more!

Premier’s new scheme to see retailers boost sales by up to 20% is being trialled at Mandeep Singh’s Sheffield store...and the initial results are...