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Birds Eye UK Marketing Director Steve Chantry talks to Asian Trader about the iconic...

Tell us about the history of your brand.   Birds Eye is one of the household brand names in the UK. In 1922 Clarence Birdseye started...

Sarah Elmer, Mentos Brand Manager, talks about the latest plans for the mint brand

Can you please give an overview of your brand? Mentos is a hugely innovative and global confectionery brand. Originally known for our mints, the brand...

Meet the Brand: Lucozade Energy

Charlotte Flook, senior brand manager for Lucozade Energy, spoke to Asian Trader about Lucozade's latest plans to help shoppers and retailers 'find their flow.' Can...

Diageo’s Katie Hunter, Innovation Commercialisation Manager

The Launch of Smirnoff Cider and How Independent Retailers Can Make the Most of the Cider Category. Smirnoff Cider is a relatively young brand. How...