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Diageo’s Katie Hunter, Innovation Commercialisation Manager

The Launch of Smirnoff Cider and How Independent Retailers Can Make the Most of the Cider Category. Smirnoff Cider is a relatively young brand. How...

Gavin Loftus, Head of Brand, Weetabix On The Go, discusses the launch of Weetabix...

Can you please give an overview of your brand? Weetabix on The Go is the delicious breakfast drink brand from the Weetabix Food Company. Our...

Birds Eye UK Marketing Director Steve Chantry talks to Asian Trader about the iconic...

Tell us about the history of your brand.   Birds Eye is one of the household brand names in the UK. In 1922 Clarence Birdseye started...

Meet the Brand: Lucozade Energy

Charlotte Flook, senior brand manager for Lucozade Energy, spoke to Asian Trader about Lucozade's latest plans to help shoppers and retailers 'find their flow.' Can...