Sarah Elmer, Mentos Brand Manager, talks about the latest plans for the mint brand
Can you please give an overview of your brand? Mentos is a hugely innovative and global confectionery brand. Originally known for our mints, the brand...
Meet the Brand: Lucozade Energy
Charlotte Flook, senior brand manager for Lucozade Energy, spoke to Asian Trader about Lucozade's latest plans to help shoppers and retailers 'find their flow.' Can...
George Simpson talks to Colin Smith, MD of Fox’s Biscuits, about the company’s plans...
How long has Fox's Biscuits been in existence? We started production in 1853. We have three sites, in Batley, Kirkham and Uttoxeter. We employ 2,500...
Birds Eye UK Marketing Director Steve Chantry talks to Asian Trader about the iconic...
Tell us about the history of your brand. Birds Eye is one of the household brand names in the UK. In 1922 Clarence Birdseye started...
Me and My Brand: Wayne Thompson on new Barista Coffee Co.
Can you please give an overview of your brand? FrieslandCampina is one of the world’s largest dairy cooperatives, wholly-owned by 18,000 member farmers across...
Chris Pratt of Carlsberg UK on the support to iconic Danish beer
Can you please give an overview of your brand? Carlsberg is an international brand with more than 170-years of heritage and is famous all around...
Me and My Brand: Gabriella Sudall of YAZOO
Can you please give an overview of your brand? We’re the nation’s number one traditional flavoured milk drink. We’re passionate about innovation and we love...