Sarah Elmer, Mentos Brand Manager, talks about the latest plans for the mint brand

Can you please give an overview of your brand? Mentos is a hugely innovative and global confectionery brand. Originally known for our mints, the brand...

Gavin Loftus, Head of Brand, Weetabix On The Go, discusses the launch of Weetabix...

Can you please give an overview of your brand? Weetabix on The Go is the delicious breakfast drink brand from the Weetabix Food Company. Our...

Scott Meredith, UK Sales Director, Lucozade Ribena Suntory, reveals the company’s new competition exclusively...

So it’s been a busy year, could you tell us a little about how LRS is performing? The introduction of the Soft Drinks Industry...

Diageo’s Katie Hunter, Innovation Commercialisation Manager

The Launch of Smirnoff Cider and How Independent Retailers Can Make the Most of the Cider Category. Smirnoff Cider is a relatively young brand. How...

Meet the Brand: Lucozade Energy

Charlotte Flook, senior brand manager for Lucozade Energy, spoke to Asian Trader about Lucozade's latest plans to help shoppers and retailers 'find their flow.' Can...

Birds Eye UK Marketing Director Steve Chantry talks to Asian Trader about the iconic...

Tell us about the history of your brand.   Birds Eye is one of the household brand names in the UK. In 1922 Clarence Birdseye started...

George Simpson talks to Colin Smith, MD of Fox’s Biscuits, about the company’s plans...

How long has Fox's Biscuits been in existence? We started production in 1853. We have three sites, in Batley, Kirkham and Uttoxeter. We employ 2,500...