CARLSBERG UK is launching a San Miguel gift pack, which includes an eye-catching bottle and chalice glass combination, to help retailers capitalise on the interest in World Beers this Christmas.

The iconic San Miguel chalice glass and a 275ml bottle of beer are included in an attractive box that makes an appealing gift and encourages consumers to trade-up to this World Beer brand.

Over 250,000 San Miguel chalice glasses and beers are expected to reach consumers between now and Christmas.

Kathryn Purchase, director of customer marketing at Carlsberg UK, said: “Retailers can use the new San Miguel gift pack as opportunity to boost their profits, as World Beer brands like San Miguel can provide increased margins, especially during the festive season when consumers are willing to spend that little bit more.”

The RRP for the San Miguel gift pack containing a chalice glass and 275ml bottle of San Miguel is £4.99.

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